The Truth About Gluten-Free Certification Standards
When it comes to gluten-free food, safety isn’t optional. It’s the reason customers choose one brand over another. The gluten-free certification standard you follow can make or break consumer trust. While many programs claim to offer reliable verification, only one sets the gold standard: the Gluten-Free Food Program (GFFP).
For over 20 years, GFFP has led the industry with the strictest gluten-free certification standard available—ensuring that every certified product or restaurant operates at 5 ppm or less, and in many cases, 0 detectable gluten. That commitment to excellence has made GFFP the trusted choice for manufacturers, restaurants, and institutions across North America and around the world.
How GFFP Compares to Other Certification Programs
Most certification programs follow the minimum global standard of 20 parts per million (ppm), which meets legal requirements but not always consumer expectations. Let’s look at how GFFP stands out:
While all programs offer a level of verification, only GFFP offers a gluten-free certification standard that prioritizes both rigor and support. With GF-Smart™ training, consumer-facing directories, and marketing tools, GFFP equips businesses to lead.
Why a Lower PPM Means Higher Trust
Research shows that even small amounts of gluten can cause harm to people with celiac disease or gluten sensitivity. While 20 ppm may be legally acceptable, it may not be medically safe for everyone. That’s why many co-packers and brands are making the switch to more stringent programs.
As Joyce Shrock, Owner of Grandpa’s Kitchen, explains:
“Over time co-packers have suggested we change certifiers because their gluten-free threshold of 10 ppm is less stringent when compared to GFFP’s 5 ppm. However, we chose not to change because we want to ensure that our customers are getting the best quality gluten-free products on the market.”
Real Business Growth Backed by Certification
A trusted certification doesn’t just boost safety. It can directly increase sales, distribution, and brand value.
Elad Barkan, Co-Founder of It’s Skinny, shares:
“Since gaining our GFFP certification, the brand recognition of GFFP’s logo on our packaging by retail buyers and shoppers in the aisles, has helped increase our sales. As a result, in quick time we’ve doubled the breadth of our product range and are now distributed into 6,000 stores nationally.”
Ashley Kohn, Founder of Prevail Jerky, adds:
“GFFP are a truly great partner. Their logo is well regarded in the US, Canadian and International markets. It’s increased consumer confidence in our emerging brand.”
These testimonials show how a higher gluten-free certification standard can drive measurable business results.
Built for Compliance. Designed for Growth.
GFFP is more than a certifier. It’s a strategic partner. Our program includes:
- Certified thresholds of 5 ppm or less
- Free GF-Smart™ training for restaurant and manufacturing teams
- A searchable consumer directory on Gluten-Free Finder
- Ongoing support and customer service
- Recognition from trusted celiac organizations
We understand the importance of both compliance and conversion. That’s why we help your team stay audit-ready and your brand stay top-of-mind.
Conclusion: Why Leading Brands Choose GFFP
Whether you’re a manufacturer looking to scale or a restaurant wanting to build trust, the right certification matters. GFFP offers the most comprehensive gluten-free certification standard on the market, combining the strictest testing limits with business-building tools.
Join the brands that are growing faster, reaching further, and serving their gluten-free customers with greater confidence. Choose the program that delivers safety, trust, and results.
Choose the GFFP Difference.
Disclaimer: This blog is for informational purposes only.